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TotalEnergies NZ and the Hawke’s Bay Magpies are proud to announce the return of the charity jersey with Mates4Life as the official partner for the 2026 Charity Jersey Initiative.
Now entering its seventh year, the Charity Jersey Initiative has become a cornerstone of the partnership between TotalEnergies NZ and Hawke’s Bay Rugby. What began in 2019 as a way to support local charities through the power of rugby has grown into an annual community fundraising campaign that has generated significant support and awareness for worthy causes throughout Hawke’s Bay. The initiative was first launched in 2019 and has continued every season since, supporting local organisations to make a meaningful impact in our region.
Each year, the Hawke’s Bay Magpies wear a specially designed one-off charity jersey during a designated home fixture. Following the match, the match-worn jerseys are auctioned on trade-me, with proceeds donated directly to the chosen charity.
This year the Magpies will wear the one-off charity jersey in the Round 6 home fixture against Otago on Friday 4 September, at McLean Park. After the game the playing jerseys will again be auctioned off through Trade Me with the public able to bid on these. All proceeds from the auctions will go to Mates4Life.
Mates4Life is a local Hawke’s Bay charity on a mission to ensure no one in our community has to struggle alone. They believe anyone can help prevent suicide when they know what to look for and how to respond. Through their programme they teach these skills while also building stronger awareness of mental health, breaking down stigma, and sharing wellbeing tips and pathways to support.
With the support of workplaces and organisations, Mates4Life trains team members who then take these skills into their whānau and friends, creating a stronger Hawke’s Bay community.
Greer Marshall, General Manager of Operations for TotalEnergies NZ, said the partnership provides an opportunity to support important conversations around mental health and looking after one another within the Hawke’s Bay community.
“At TotalEnergies New Zealand, we know that looking after our people extends beyond the workplace. Mates4Life is doing vital work right here in our Hawke’s Bay community by providing location companies with free, practical training to recognise when someone is struggling and act before it’s too late. Supporting Mates4Life is how we show up for our mates.”
Mates4Life General Manager Tyson Ataera said the partnership with Hawke’s Bay Rugby Union provides an important platform to help drive conversations around mental health and suicide prevention
“Rugby is a huge part of who we are as Kiwis. We look up to our players, our kids dream of pulling on the black and white hoops and ultimately the black jersey and getting together with friends and whānau for the game on the weekend is a core part of our culture.
“So having Hawke’s Bay Rugby Union choose Mates4Life as their charity jersey partner this year is a massive deal. Their support will help normalise the kōrero about mental health, chip away at the stigma that still prevents people from reaching out when they need help and will show that looking out for your mates is one of the strongest things you can do.
“At Mates4Life we believe talking openly about mental health and suicide saves lives, and we train everyday people to recognise when someone isn’t okay and know exactly what to do.”
“We’re stoked to have the support of Hawke’s Bay Rugby Union in 2026 and look forward to the impact we can make together.”
For more information about Mates4Life and the important work they do across Hawke’s Bay, visit their website and learn how you can get involved.
Since its inception, the Charity Jersey Initiative has supported a number of outstanding organisations including Rural Support Trust Hawke’s Bay, Nourished for Nil, Cranford Hospice, the Hawke’s Bay Rugby Cyclone Gabrielle Relief Fund, Dementia Hawke’s Bay, and The Acorn Project Hawke’s Bay.
Together with the Hawke’s Bay Magpies, we look forward to making 2026 another successful year of giving back to the community that continues to support us.
2025: Magpies back The Acorn Project for 2025 Charity Jersey Initiative
2024: Dementia Hawke’s Bay chosen as Charity Partner
2023: Hawke’s Bay Rugby: Magpies charity jersey a win-win for fans and cyclone victims
2022: Hawke’s Bay Magpies support Cranford Hospice
2021: Magpies to celebrate Nourished for Nil with charity jersey
2020: Magpies give $16,813 to Hawke’s Bay’s Rural Support Trust from jersey sales
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